09-08-2025
Hopes new Ed Sheeran music video can bring tourists to Suffolk town
There are hopes that Ed Sheeran's new music video will provide a boost to Bury St Edmunds and Suffolk.
Various locations around the west Suffolk town feature in the singer's video for his song 'A Little More', which was released on Thursday.
Hengrave Hall is one of the sites which plays a prominent part, as well as All Saints Hotel in Fornham St Genevieve, Fitta Bodies Gym, the British Sugar factory and St Mary's Church.
David Harris is hoping the music video can bring a boost to the area (Image: Newsquest) David Harris, of Hengrave Hall, praised Sheeran for how he helps to promote Suffolk to his millions of followers.
"The platform that it gives to Bury is huge, and I think Ed Sheeran does a lot to promote Suffolk as a county," said Mr Harris.
"We are very lucky to have a world superstar to have in Suffolk that does put so much back into the county. How many visitors will come to Bury that would not before?"
Mr Harris believes it will make a "huge difference" for the amount of people that visit Suffolk.
He praised his team for how they dealt with the filming, which took around one week, stating they "pull together to deliver the very best".
Harry Potter star Rupert Grint plays a prominent role in the video, which racked up more than one million views in 24 hours.
Screen Suffolk helped facilitate the filming around the town.
A spokesperson for the company said: "As the official film office for the county, Screen Suffolk were delighted to facilitate filming across West Suffolk and in Ipswich.
"It's so great to see Bury St Edmunds featured so recognisably in this brilliant video."
Both Sheeran and Mr Grint were spotted at alongside each other earlier this year, as Ipswich Town lost 1-0 to Tottenham.
